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Orange Studios and Nike’s "Art of Victory" at the Centre Pompidou: A Fusion of Sport, Art, and Innovation
Image: Nike
Today, we catch up with Oliver Holtkamp and Daniel Bexten, founders of Orange Studios, about their latest groundbreaking project: a giant LED screen installation on the iconic Centre Pompidou in Paris during this year’s Olympics.
Nike partnered with the Centre Pompidou, one of Paris’ most celebrated cultural landmarks, to bring “The Art of Victory,” a unique celebration of sport and culture, to life. As part of the exhibition, Nike transformed the Pompidou’s famous façade into a massive digital canvas, showcasing the evolution of Nike Air innovation and the power of sport. Orange Studios was brought on board to produce the captivating video content that took center stage on this enormous screen.
The Vision Behind the Project
The goal of this collaboration was to merge art, technology, and sport into an immersive visual experience. The Centre Pompidou, known for its bold architecture, provided the perfect setting for Nike to tell stories of athletic triumph and creativity. The installation aimed to inspire viewers and celebrate Nike’s relentless innovation in sport, with the help of cutting-edge visual design from Orange Studios.
Image: Thrasher Magazine
The Screen Setup
The setup for this monumental project was nothing short of impressive. The entire façade of the Centre Pompidou was covered with a suspended DOT LED video screen:
- Dimensions: 139.50 x 38.5 meters (5370 m²)
- Pitch: 41.6mm
- Resolution: 3348 x 924 pixels
- Brightness: 5000 Nits
Visible from key points across Paris, including the Eiffel Tower, Montparnasse Tower, Sacré-Cœur, and Galeries Lafayette, the screen ensured that Nike’s message reached far and wide. One of the highlights showcased on the screen was QuickStrike, Nike SB’s latest full-length feature, shot over ten months across four continents with over 40 Nike SB squad members.
Tools and Workflow
For a project of this magnitude, cutting-edge technology is essential. Here’s a look at the tools and workflow behind the scenes at Orange Studios:
Hardware:
- MacBook Pro 16" (2021): M1 Pro, 10-core CPU, 16-core GPU, 16 GB memory
Software:
- Final Cut Pro
- FxFactory
- EditReady
- MediaInfo
- HandBrake
- Compressor
- Cinema Grade
- Photoshop
- Illustrator
- Media Encoder
The Role of FxFactory Plugins
FxFactory has always been our go-to when it comes to enhancing projects in Final Cut Pro. From titles and subtitles to AI tracking/rotoscoping and sound improvement, we rely on the full spectrum of FxFactory plugins to elevate our work.
For this particular project, two plugins stood out:
- Stupid Raisins Motion Pop: Used extensively for dynamic motion graphics. Learn More
- CineFlare Jump Cuts: Helped us create smooth, eye-catching transitions. Learn More
These plugins made a significant difference in achieving the polished, high-energy visuals Nike required.
Previous Projects Featuring FxFactory
Of course, this isn’t our first time using FxFactory plugins. We’ve incorporated them into a variety of major projects over the years. Some of the highlights include:
- Team Wallraff – Investigative journalism series, winner of the German Television Award (nominated 3 times). Watch here
- RTL Extra – Weekly infotainment show. Learn more
- Life (RTL) – Weekly magazine show. Watch here
Whether we’re editing a documentary for prime-time TV or creating dynamic screen designs for large-scale events like Nike’s, FxFactory’s tools help us deliver top-tier results.
The Journey of Oliver and Daniel: Founders of Orange Studios
Oliver’s passion for technology and creativity started with the Commodore 64, where his love for programming blossomed. By 1988, video editing became his calling, allowing him to blend technical expertise with artistic vision.
Daniel’s journey began in 1999, inspired by the subcultures of skateboarding and music. His passion for motion design, editing, and camera work continues to shape his career today. With a background in skateboarding, he brings raw, energetic storytelling to corporate projects.
In the summer of 2022, Oliver and Daniel founded Orange Studios, merging their decades of experience to create innovative video solutions. Since then, they’ve worked with clients such as RTL Television, SAGA Media, REWE, and OBI, to name just a few.
The "Art of Victory" project is a testament to the creative possibilities that arise when art, sport, and technology intersect. Orange Studios is proud to have played a part in bringing Nike’s vision to life on such a grand scale. Stay tuned for more exciting projects from Oliver, Daniel, and their team.
Learn more:
https://about.nike.com/en/newsroom/releases/nike-art-of-victory-pompidou-paris https://www.thrashermagazine.com/articles/nike-sb-s-quick-strike-premiere-photos https://www.centrepompidou.fr/fr/programme/agenda/evenement/KoB0mxk
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