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Network Visualizations Come to Life with NodesInka Kendzia was kind enough to share her thoughts on Yanobox Nodes and its use on her latest project, an advertisement for Econet Broadband.
What was the goal of the project & how did you get involved?
The goal of the project was to create an advertisement for Econet Broadband that would visualize how various users benefit from being connected with the world via the network. This connection needed to be shown with various user interfaces relating to social media and other motion design devices, each being specific to the user and their interaction with the net.
I had previously worked with the great Jeana Theron on a campaign for Mediclinic Long Jump where I directed and created all motion design elements. Jeana and I have a great working relationship, she gives me complete freedom on the Motion design elements. When she was approached to direct Econet we started chatting about how to visualize the connectivity shown within the ad.
What tools / Workflow did you use & how much time did you have?
I used Adobe Creative Cloud, Illustrator and Photoshop for all the design elements and After Effects for compositing. The globe for logo sequence at the end of the ad was animated in 3ds Max. I worked with references and simple sketches to place design elements and started working with Yanobox Nodes early on to add motion to the interfaces and design elements so that they would be part of the integrated look and feel.
I had about a week to run some tests and sketch out ideas, we then designed the UI and illustrated all other elements for about a week. Once I received the offline edit we spent another 8 days on Animation and Compositing.
What shots did you use Nodes for in the project?
Every single shot was making use of Nodes in some way, from the x-ray images scrolling through in the first scene all the way through to the highlight circles in the last scene. Nodes is super flexible and fantastically intuitive. The various presets were a great starting point and using mainly Nodes kept the look cohesive.
How long have you been working in the industry?
I started in 94 as a designer in a small agency while deciding whether to study fine art or design. In the end I didn't go off to study but built my portfolio, leaving Namibia and freelancing as an art director in Germany. After 3 years of static design and layout, I felt like doing something new. I found a job as an assistant editor in Cape Town, working my way to being a film editor for commercials and music videos. This was before Avid was available in the country so I turned to After Effects for adding graphics to our offline edits rather than doing this at online facilities - back when everything was shot on film.
In essence I am a self-taught motion designer incorporating film editing and animation directing. I went freelance when technology reached the point where I was able to purchase my own machine and run After Effects.
I also started VJ-ing in 2000 by mixing VHS tapes. I now use VDMX and the LividInstrument OHM RGB controller. VJ-ing is now my main inspiration as I love the synchronicity between live visuals and music and being in the moment, as a counterpoint to the planned and detailed work I do on motion design. I vj as THE GRRRL for various bands here in South Africa and have travelled the world to festivals and dancefloors.
What were your biggest success stories / projects?
I love so many of the things I am involved in for different reasons. I think it is great to be able to bring a message across. In the Edgars campaign I really enjoyed designing the splitscreens and supporting the message. This project received a gold medal in NYC.
I worked with the director Kevin Fitzgerald on the ABSA campaign and loved being able to incorporate illustrations.
With Body of Evidence my friend Noël and I were able to address issues we feel strongly about, this was adapted for a live performance at TEDX cape town recently.I also really enjoy title design and have been lucky enough to be involved in a few feature films and documentaries. For these I have also been asked to animate historic images and elements. Amazing Journey: The Story of The Who, a grammy nominated documentary, was fantastic to be involved in. I am also grateful that I was able to watch my animations unfold larger than life during the 2010 SA Advertising Award Show, The Loeries, I directed and animated the 2 hour long visual feast for the opening night together with a small team.
Thanks for your time Inka!
Thank you so very much for yours and for including me in your inspiring blog with all the work I look up to and admire. Hi-fives around to all motion designers and directors making the world more beautiful. Thank you for Nodes (especially version 2) which helps us all so much on our quest for inspiring visual feasting.